Instagram Post
Out of Home
Instagram Story

Café Santo Domingo

This Café Santo Domingo campaign is made to appeal to Dominican’s sense of patriotism and community. It invites them to tell their stories of the most Dominican thing that ever happened to them over a cup of the most Dominican coffee ever, Café Santo Domingo.

The style is made to look like a collage inspired on the do-it-yourself community built around storytelling. It uses phrases commonly said by Dominican doñas or tigueres.

Art Direction: María Jesús Santana
Copywriting: María Jesús Santana