Carolina Herrera is a Venezuelan designer who wishes to spread her Latino culture around the world with her luxury fashion design.
Our goal was to represent this culture through the very latino fruit stand, which represents all social classes as every hispanic has been to a fruit stand at least once in their life. This advertorial talks about the brand in a way that elevates it and enhances their culture.
Art Direction: María Jesús Santana
Photography: Yaniurka Pedroza
Set: María Jesús Santana & Yaniurka Pedroza