This campaign for Cole Haan was created for the Cole Haan lovers, the ones that see beauty everywhere, the ones who find perfection in Nature.
The goal was to create insoles that go inside your Cole Haan shoes to make them smell like nature. We used scent infused paper for people to be able to pop out their pieces and use them. We also created a unique edition of a Cole Haan magazine, delivered only to those faithful buyers of the brand, to remind them why they fell in love with these shoes in the first place.
Art Directors: María Jesús Santana, Carlos Bernal
Copywriter: Cooper Bowman