Genius x Spotify is a campaign designed to create awareness about the new Spotify feature, which uses Genius’ Behind The Lyrics descriptions of the songs.
The idea was to create linework designs that appear to be the cover art of the artist’s albums. This way, we can show the architecture of it which is the “Behind the Lyrics”. We also include lyrics for the songs in big type at the top and subtitle-like text at the bottom with the artist interpretation.
Art Direction: María Jesús Santana
Copywriting: Genius Behind the Lyrics