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Instax Mini

This campaign is meant to blur the lines between being a professional photographer and taking photos for fun and being a professional writer and writing stories for fun.

It brings storytellers and photography enthusiasts together by asking them to share pictures and stories of their mundane activities, because beauty can be found anywhere, from a day in the pool to a target run.

Photography: Kaila Gordon
Copywriter: Arantxa Hernández
Art Director: María Jesús Santana