For the new release of this signature fragrance, we decided to make banner advertisings on Fashion magazine websites, joking about the name of the fragrance while using other superstitions.
The colors are meant to create a high contrast, especially against the white or black background in said websites. The blue hand is meant to represent the bad luck, whilst the bottle shows the good luck.
Photography: Alexandra Jacqueline
Art Direction: María Jesús Santana
Copywirting: María Jesús Santana