Magazine
OOH
Billboard
Social

Zara

Zara is commonly mistaken as a brand that sells only basics, your black and white tank tops and plain pants, but they are so much more. They have statement pieces that will make anyone say “Wow, that’s bold”. This campaign is meant to highlight the loud side of Zara.

This campaign uses loud, bold colors paired with photos from some of their most iconic pieces.

Art Direction: María Jesús Santana
Photography: Sarah Monick
Copywriting: María Jesús Santana